Our Consultants

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 With over 17 years scaling fashion and tech-adjacent SMEs, John has built a reputation for turning niche brands into market leaders. As Managing Director at Collectif (2011-2015 & 2016-2022), he helped grow turnover from around £1 million to ≈ £12 million, expanding both retail footprint and wholesale reach.

Since 2023, in his role at Dofygate, John has brought his fashion-industry acumen to a new domain—mobile solar traffic-control barriers—refining the brand positioning, relaunching the website, tightening systems, and opening up fresh markets.

• Strategic leadership in brand scaling: transforming Collectif into a multi-million-pound business with strong retail, wholesale and digital presence.
   
• Expertise in relaunching and rebranding: skillfully managing transitions, improving customer journeys, and refining internal operational processes.
   
• Cross-sector adaptability: using fashion retail insights to inform growth in non-traditional sectors (e.g. infrastructure / tech-adjacent businesses).
   

• Proven Business Growth Strategy: Skilled in scaling startups, repositioning brands, launching new market channels, and delivering measurable revenue increases.
   
• Brand & Channel Expansion: Deep experience building omnichannel presence—physical retail, wholesale, ecommerce—and aligning them for consistent brand experience.
   
• Systems & Process Optimisation: Strong focus on ensuring operations, marketing, web, product and supply chain functions are coordinated, efficient, and capable of scaling.
   
• Versatility & Strategic Thinking: Able to pivot across sectors, understanding different business models and applying what works best in each context.
   

• John is a partner you get hands-on strategy with: not just high level thinking, but execution drive, from relaunches to product assortment to systems improvements.
   
• He has proven results in turning modest beginnings into significant market players, with deep understanding of the fashion industry’s nuances.
   
• For SMEs or brands who need to scale, break into new channels, improve internal discipline, or adapt their model, John brings clarity, creative insight, and structure.

 With over 20 years in fashion product development, sourcing, and production operations, Nigel has deep expertise in transforming creative ideas into high-quality, cost-efficient garments. He excels at bridging the gap between design, vendor and factory partners to ensure on-time delivery, quality, technical accuracy and margin control.

• Nigel has led production and sourcing processes for numerous fashion brands, managing factory partnerships, negotiating contracts, troubleshooting technical & fit issues, and scaling up operations.
   
• He has worked across both small batch and high volume orders, adapting to different vendor structures and quality standards.
   
• Nigel has a strong track record in cost control, margin optimisation, and ensuring product integrity from sketch through to shipment.
   

• Technical Expertise in Production, ensuring designs are faithfully translated through sourcing, fit, fabric and factory capability.
   
• Vendor & Supply Chain Management skills, capable of building relationships, enforcing QA, mitigating delays or defects.
   
• Operational Processes & Efficiency, refining lead times, reducing wastage and streamlining production workflows.
   
• Commercial Sensibility, balancing cost, quality and speed – useful for start-ups or growing brands needing control and predictability.
   

• Nigel’s hands-on capabilities let owners/designers focus on creative vision while he ensures the behind-the-scenes production backbone is strong.
   
• He is a stabiliser: someone who can bring reliability and process discipline to production, helping prevent costly supply chain or supplier disruptions.
   
• For clients needing temporary specialist leadership in production while building internal capacity, Nigel offers a scalable, trusted solution.

 With over 25 years of international fashion & retail experience, Thiery Bayle brings deep expertise in launching, scaling, and optimising brand business in the USA and globally. From setting up operations in New York managing multimillion-dollar turnovers to guiding European and SME-fashion brands into the US market, he combines commercial strategy with merchandising finesse, supplier negotiation, and hands-on buying.

• Set up and managed the USA business operations for fashion brands, overseeing large revenue‐streams and navigating complex logistics, import/export, duties, payment systems, and compliance.
   
• Worked with a wide range of clients—from established designer labels to start-ups—helping them define what works in the US market in terms of product assortment, pricing, and volume expectations.
   
• Strong track record in merchandising and supplier negotiation: achieving cost efficiencies, optimising inventory, launching new styles with strong sell-through, and improving margin performance.
   

• USA Market Entry & Growth: Deep knowledge of what it takes for European or vintage-inspired fashion brands to succeed in the US—channels, customer preferences, regulatory / logistical hurdles.
   
• Data-Driven Merchandising & Buying Expertise: Ability to analyse past performance, shape product ranges, define colour/fabric/shape trends, make informed buying decisions.
   
• Supplier & Cost Negotiation: Experience securing favourable terms with suppliers—pricing, lead times, minimums—to maximise margin without compromising style or quality.
   
• Strategic Range & Planning Insight: Helping brands avoid overstock, ensuring inventory matches demand cycles, planning new product development (NPD) with confidence.
   

• Thiery is able to bring both high-level strategic insight and detailed execution in buying & merchandising. He doesn’t only advise; he builds systems and delivers results.
   
• He’s particularly suited to brands needing someone who understands the US market, with all its nuances—this complements LoveMy’s existing strengths in brand, retail strategy and creative development.
   
• For clients stepping up their buying & merchandising function—or aiming to enter the US—Thiery offers both credibility and hands-on ability to make change happen quickly and sustainably.